Kiki Interiors - Decor and Staging

Thursday, January 24, 2013

Personal, Style, Personal Touch

Whenever my team and I are working on a model suite, we always discuss with the sales and marketing group "who is buying this?"  It is so important for us to work with the sales and marketing team to reach the target market for the specific target group. 

So once we know who we are gearing the look and style to, the res is really easy.  But we always work towards crating a dream home that has real personal style not just a cookie cutter or generic look.

Our latest project was no expectation.  We knew the target buying group was mostly singles but perhaps some couples in their 20s.

The main elements like the tiles, hardwood, paint colours and cabinets were already selected, we were taking care of the styling of the model.
We had this den space to decorate.  High ceilings and white walls and a white shelving unit - this area needed colour!  We found some amazing recycled glass vases, some colourful and kitchy decor items and some great books to really add some personality.

In the bedroom, we knew we had this charcoal accent wall to work with.  One of my favourite colour combos is orange and grey.  We added some bold graphic art and some custom bedding and pillows to again show off some personality.  So many model bedrooms are showcasing the 'hotel chic' look with generic white on white bedding which is dreamy but who lives like that?
The bedroom is still streamlined and chic but with some personality in the patterns and colour in the space.

This living room area also needed some colour. We had the white walls and the grey sofa and the white coffee table to work with, but colour adds personality, visual interest and mood to a space.  We kept the colour theme consistent with that of the bedroom - the pop of orange.  We also framed some very special and bold art pieces.  Other decor items like the coffee table books and the decor items add that personal touch and keep the model from looking generic.

When my team decorates a model suite, we a personal touch that connects with the target buying group - that helps them feel very comfortable and they mentally move into the space.  On opening night, guests were sitting on the sofa chatting and having a drink - some were even eating the oranges in the bowl in the living room!  When people connect with a space they are more likely to purchase.  the days of keeping a model suite really neutral and generic are over!

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