Kiki Interiors - Decor and Staging

Wednesday, October 20, 2010

Staging for Furnished Rentals


So we all know that staging works for selling homes but does it work for rentals? The answer is simply - yes. Although you are assigning a job to your property - to create income - you are still "selling" the idea of someone living in this space whether for a week for a year. Any type of visual tool you use to sell or promote your product must look it's best and a rental is no exception. Since most renters and buyers are seeing the product online make sure it is presented properly.


My family and I are looking to rent a vacation home in Seattle for next August and I have started my search online. I cannot believe the extremes that I am seeing. Here are some do's and don'ts (all based on the online photos I have seen thus far)


Do
- take photos with all of the lights on, although it may seem too bright it will work in the photos


- clean your home, we can see cluttered counter top and stains on film


- set the table, make the bed (like you would see in a hotel) and have flowers on the table - you want your home to look it's best!


- spend the money on professional photos, it will be worth it!


- spend some money on small updates like new hardware, linens, etc...


- keep decor neutral


Don't

- have loud or dark colours on the wall, you want to appeal to as many potential guests as possible


- have photos with friends and family partying in the home


- have your personal doll, sword or other collections on display


- have your pets in the photos, unless it is a pet friendly space, otherwise the renter will think of pet smells and stains, neither will help you rent


- have patterned furniture (cover it up with neutral slip covers) it looks dated


- use old photos, keep it current!


Remember that no matter the price point everyone wants to stay somewhere fabulous! Homes that look their best rent/sell faster and for more money plus if your rental looks great you will increase you potential for better quality renters and/or more repeat renters. Even for rentals, presentation is key!

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